It’s been difficult to avoid Wikileaks recently. Putting to one side the security issues of some the recent disclosures, what struck me about the initial leaks was just how human they were. Naively I thought what intelligence experts and diplomats were after were hard facts but it seems that softer, more emotional information is just as important. Perhaps there’s a lesson for business people here. Too often we hide behind data and analysis when the real story may only be apparent from understanding how people feel about an issue. Without understanding feelings we often only get a partial picture.